I build the systems
behind better creative work.
From global entertainment to applied AI.
Human judgment is the throughline.
I spent 15+ years making and moving creative work across global entertainment. Now I turn that lived judgment into AI products, workflows and experiences.
A changing pattern. A constant human center.
Taste · form · emotion
Culture · audience · intent
Structure · review · delivery
Set the direction. Each input shapes the brief and review criteria below. Download it to take the work further.
A fictional bookshop film: a book opens into a miniature city. A direction study shaped by your inputs.
Shape a tactile clay world with visible thumbprints, warm practical light and restrained stop-motion.
Review gateMatch the book, character and palette across the opening, midpoint and final frame.
Write market-specific notes for language, props and cultural references. Protect curiosity while inviting local authorship.
Review gateRecord local approval for each market. Unresolved meaning or stereotype concerns hold delivery.
Prepare 16:9 and 9:16 versions from the approved sequence, with a shared reference pack and a versioned review log.
Review gateCheck every frame for flicker and object drift; verify end-card legibility and crop safety before sign-off.
CAMPAIGNS, SYSTEMS & DIRECTION DELIVERED ACROSS
A selection of systems, creative work
and decisions I’ve helped shape.
I developed an LLM-powered assistant for the Prime Video localization team using Amazon Quick. As an Amazon Quick Ambassador, I help colleagues put AI to practical use.
Guidance was spread across documents, processes and people. A useful answer needed context, a clear source and an actionable next step.
Knowledge architecture, workflow design and team enablement: making production guidance easier to find and use, with human review built into the process.
Technology should expand the work—not erase the people who understand it.
That means defining intent, designing useful systems and keeping people accountable for the decisions that matter.
Set the intent. Know the audience. Decide which source wins when inputs disagree.
Find relevant guidance, structure a first draft and surface missing information.
THE DECISIONA producer approves the brief before another team acts on it.
Before I designed systems for creative teams, I spent years inside the ambiguity those systems have to survive.
Production sets. Global campaigns. Localization at scale. Each chapter informs the work I build today.
Born in Rosario. Based in Los Angeles.
Fluent in English, Spanish and Italian.
Proficient in Portuguese.
Localization Producer
Localization Specialist (Freelance)
Founder & Creative Director
Creative Producer, Creative Marketing Production
Project Manager, Partner Marketing Creative
Project Manager, International Creative Services
Project Manager, On-Air Marketing
Production Coordinator, On-Air Marketing and Promotional Content
Executive Assistant
Production Assistant · The Five-Year Engagement
Production Assistant · Battleship
25 completed AI courses · 6 program records.
Amazon Machine Learning University · Internal training
Saïd Business School, University of Oxford · Course completion
Amazon Machine Learning University · Internal training
Amazon Learn · Internal training
Amazon Learn · Internal training
Amazon Learn · Learning path
Amazon Learn · Internal training
AWS Training & Certification · Course completion
AWS Training & Certification · Course completion
Vanderbilt University · Course completion
Vanderbilt University · Specialization
Vanderbilt University · Course completion
The Wharton School, University of Pennsylvania · Course completion
Vanderbilt University · Specialization
Vanderbilt University · Course completion
Vanderbilt University · Course completion
DeepLearning.AI · Course completion
Google Cloud · Course completion
Vanderbilt University · Course completion
Amazon Learn / Machine Learning University · Internal training
Vanderbilt University · Specialization
IBM · Course completion
Vanderbilt University · Course completion
Vanderbilt University · Specialization
The Wharton School, University of Pennsylvania · Course completion
The Wharton School, University of Pennsylvania · Specialization
Stanford University · Course completion
The Wharton School, University of Pennsylvania · Course completion
Amazon Machine Learning University · Internal training
The Wharton School, University of Pennsylvania · Course completion
Vanderbilt University · Course completion
Program records include some of the individual courses listed above.
A portfolio of independent concepts and prototypes in development. Different questions, connected by a belief that technology should make human ideas more useful.
An independent home for creative systems, ventures and ideas with a point of view. The place where this family of explorations comes together.
EXPLORE OF ITS OWN ↗19 explorations
An independent exploration in evidence and human judgment.
burdenofproof.aiSystems & judgmentAn independent exploration in creative production and localization.
commandv.aiCreative practiceGive a half-formed thought somewhere to go. Turn a sketch, voice note or feeling into a useful brief and a first experiment.
faintidea.aiCreative practiceGive it shape. An AI-assisted creative-expression concept for handmade creations and stories, with a pathway for practitioners.
Explore the conceptCulture & storyAn independent concept exploring institutional accountability. Private preview by invitation.
scapegoats.aiSystems & judgmentMake the boundaries of AI action visible: what a system can do, when it should stop and which decisions belong to a person.
inhibition.aiCreative practiceAn art-directed creative practice that turns unexpected possibilities into deliberate routes—from strategy and experiments to execution.
usefulaccident.aiCreative practiceBring unfamiliar disciplines together around a real problem, then turn the most interesting combination into something testable.
creativecollision.aiCreative practiceExplore new light, atmosphere and visual treatments while keeping the original creative intent in view.
dayfornight.aiCreative practiceA creative research laboratory where imaginative questions become tangible experiments in AI, performance and experience.
dreamarithmetic.aiCreative practiceCreative variation with a sense of identity. Explore how campaigns, characters and worlds can evolve without losing what makes them recognizable.
pinknoise.aiCulture & storyBuild original narrative worlds with characters, rules and memory that remain coherent as the story grows.
goodfiction.aiCulture & storyResponsive entertainment where audience choices can change a scene, a relationship or an ending.
unrehearsed.aiCulture & storyAn independent editorial home for culture, questions and ideas that do not fit comfortably into familiar categories.
hereisnowhere.aiCulture & storyEnvironmental art and media that find creative possibility in discarded materials, overlooked objects and what we leave behind.
musesofwaste.aiSystems & judgmentMake one recurring workflow work better. Practical process design and appropriate AI, shaped around the people who will use them.
smallchange.aiEveryday lifePractical help with the life administration that fills a day: appointments, returns, errands and plans.
laundryday.aiSystems & judgmentKeep the people behind the work in view. Exploring human contribution, creative decisions and the record that accompanies a finished project.
endcredits.aiCreative practiceFor things you’ve always wanted to make. Exploring how AI, creative direction and practical production can carry an ambition toward its first launch.
moonmachine.ai