Creative strategy, operations & applied AI

Franco Ranzoni.

Los Angeles, CAfrancoranzoni@gmail.comLinkedIn ↗

I build the systems that turn creative ambition into work that ships. My career connects film production, on-air marketing, international campaigns and applied AI across Amazon Prime Video, Netflix, NBCUniversal and Sony Pictures. Today I develop knowledge assistants, quality frameworks and workflow tools for production teams, while running an independent creative practice and developing a portfolio of ventures.

Selected work

Knowledge that teams can use

Developed an LLM-powered assistant for the Prime Video localization team using Amazon Quick; supported colleagues as an Amazon Quick Ambassador.

Quality review with clearer decisions

Co-led quality workflow improvements, connecting creative context and review criteria to usable production decisions.

Workflows shaped around people

Connected creative briefs, team communication and production handovers through clearer workflow design.

Creative judgment at global scale

Produced and coordinated international campaign work across Prime Video, Netflix, Telemundo and Sony Pictures, with hands-on experience in multilingual quality and AI dubbing evaluation.

Founder with production experience

Founded F+R Creative and now develops independent ventures informed by the work of creative teams, global production and applied AI.

Experience

Amazon · Prime Video

Localization Producer

Apr 2025 – Present

Amazon Quick Ambassador

  • Manage global marketing localization from briefing through mastering and quality control, coordinating creative teams, vendors and international stakeholders.
  • Developed an LLM-powered assistant for the Prime Video localization team using Amazon Quick.
  • Co-led localization quality workflow improvements, helping make review criteria clearer and production decisions more consistent.
  • Designed AI-assisted production workflows and supported adoption through demonstrations, training and Amazon Quick ambassador work.

NBCUniversal · Peacock Kids

Localization Specialist (Freelance)

Aug 2024 – Apr 2025

  • Evaluated AI dubbing for children’s content across translation accuracy, voice performance, cultural relevance and production quality, using multilingual review to inform sourcing and tooling decisions.
  • Developed evaluation frameworks and localization workflows connecting creative judgment, vendor performance and delivery requirements.

F+R Creative

Founder & Creative Director

Mar 2020 – Present

  • Founded an independent creative practice spanning brand positioning, marketing strategy, content production, localization, websites and consulting.
  • Manage projects from concept through delivery, connecting client goals, creative teams, vendors, budgets and production schedules.
  • Develop AI-assisted approaches to creative and operational work, with an emphasis on useful systems, human judgment and clear implementation.

Netflix

Creative Producer, Creative Marketing Production

Oct 2018 – Mar 2020

  • Managed creative briefings, production and international marketing asset workflows for Netflix Originals including Stranger Things, The Crown and Black Mirror.
  • Connected creative, agency, localization and regional teams to adapt campaign materials for global audiences while protecting creative intent and launch schedules.

Netflix

Project Manager, Partner Marketing Creative

Mar 2018 – Oct 2018

  • Managed LATAM partner marketing campaigns for titles including Orange Is the New Black, Narcos, Money Heist and Ozark.
  • Coordinated agencies, localization, asset tracking and quality review across international markets, keeping stakeholders aligned on risks, schedules and brand requirements.

NBCUniversal · Telemundo

Project Manager, International Creative Services

Aug 2016 – Mar 2018

  • Managed international post-production, budgets, scopes of work, talent sessions and Spanish- and Portuguese-language dubbing for promotional content.
  • Connected creative teams, vendors and international offices through production schedules, delivery planning and quality review.

Sony Pictures Entertainment

Project Manager, On-Air Marketing

Feb 2016 – Jul 2016

  • Led trailer and reel production for LA Screenings, coordinating localized final mastering and regional delivery.
  • Supported television marketing campaigns including The Blacklist and Outlander, bringing producers, editors, schedules and assets into a coordinated production process.

NBCUniversal · E! Entertainment

Production Coordinator, On-Air Marketing and Promotional Content

May 2013 – May 2015

  • Coordinated producers, editors and production schedules for on-air marketing and promotional content.
  • Supported footage, still-image and music sourcing, promotional materials and the day-to-day handoffs that keep a network creative team moving.

Epoch Films

Executive Assistant

Jan 2012 – May 2013

  • Provided executive and administrative support in a commercial and film production environment, coordinating office activity, schedules and project needs.

Feature film production

Production Assistant · The Five-Year Engagement

Nov 2011 – May 2012

  • Provided set production support, assisting communication between departments and the coordination of background performers and talent.

Universal Pictures

Production Assistant · Battleship

Jun 2011 – Nov 2011

  • Supported on-set production and coordination for the feature film, building the practical foundation for later creative production and operations work.

Education & continued learning

Trinity University

2007 – 2011

Bachelor of Arts, Communication · Minors in Film Studies and Theatre Studies

University of Oxford · Saïd Business School

Feb 2026

Generative and Agentic AI · Course completion certificate

View all 31 AI course and program records ↗

Capabilities

  • Creative direction & brand strategy
  • Global campaign production & launch operations
  • Applied AI implementation & workflow prototyping
  • Knowledge architecture & operational guidance
  • Quality-control frameworks & production governance
  • Vendor strategy & cross-functional coordination
  • Training, adoption & change management
  • Multilingual localization & cultural adaptation

Languages

  • English — fluent
  • Spanish — fluent
  • Italian — fluent
  • Portuguese — proficient